Hi, I'm Leon.
About
I'm a freelance graphic designer based in Auckland, New Zealand, and have been working with businesses and agencies for over 19 years.
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With a passion for using creativity to help businesses stand out and connect with customers, my skill set extends across the full spectrum of branding and design, whether you're looking for a new website, product brochure or a full scale brand identity – I'd love to help.
Experience
I have over 19 years industry experience, working at internal studios, brand agencies and directly with businesses as an independent freelancer. During this time, it's been my privilege to work on some of the world’s leading brands. Starting out my career in the UK, I've helped create identity systems and designs for brands in Qatar, Spain, UK, Australia and New Zealand.
Approach
I don't just make things look pretty. Having worked closely with marketing and brand strategy teams I know that truly successful design goes beyond looks. Not only does it need to be functional, it needs to reflect who you are as a brand and where you want to be positioned both within your industry and your customer's minds. I'll work closely with you to understand your business and how you want to be perceived by customers, from the concepting stage through to final design outputs.